Leadership

Passionate, but humble. Our leaders are no ordinary folks, driving GreyOrange’s phenomenal growth while knowing just how to make customers, vendors or employees feel like a family.

Samay Kohli

Group Chief Executive Officer

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Akash Gupta

Chief Technology Officer

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Nalin Advani

Chief Executive Officer, APAC

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Dieter Berz-Vöge

Vice President and Chief Executive Officer, EMEA

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Chris Barber

Vice President and Chief Executive Officer, North America

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Vartul Jain

Vice President, Finance

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Gautam Pande

Vice President, Operations

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Subhayu (Sid) Chatterjee

Vice President, Products

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The extraordinary growth pace of GreyOrange speaks volumes of Samay’s contribution as a leader. His aim is to acquire one of the largest market shares in the automation industry globally. Samay’s passion for Robotics started about a decade ago. He was part of the team that created one of India’s first indigenous humanoid robots – AcYut. Samay, along with Akash Gupta, has participated in robotics competitions across 13 countries; winning Gold medal at the ROBOlympics in 2009. An alumnus of BITS (Pilani), India, Samay has been a keynote speaker at several prominent technology conferences around the world, and has been featured in many publications including Forbes Asia, Economic Times, The Fortune and has made his way to MIT Technology Review’s global list of “35 Innovators under 35”. 

In recent years Samay has led the expansion of GreyOrange into Asia-Pacific, Europe and the Americas, and some of the biggest customer sites can be found in Japan, Latin America and USA.


Akash is the man behind the culture of innovation at GreyOrange. His key focus is driving research and development, pushing the efficiency benchmark, and hiring the best of talent globally for the company. He is the perfect combination of understanding mechanical as well as software engineering, which has helped the company create an R&D engine that continually produces cutting edge robotic products. He has led mentoring sessions and workshops at more than 25 educational institutions globally, including Stanford University, Louisiana University, MIT, IITs, IIIT. Akash is an alumnus of BITS Pilani, graduate in Mechanical Engineering. He has also undertaken projects such as the Design and Implementation of an active under water Sonar Stabilization System at the University of Louisiana; and RoboCup 2011-2012 as a part of the Chief Organizing Committee.

In 2018 Akash led the launch of new solutions in the Butler range; the Butler XL with a payload of 1600kg(3500lbs) and the Butler PickPal, an autonomous fulfilment picker to revolutionise order picking.


Based out of Singapore, Nalin leads GreyOrange’s expansion plans in the Asia Pacific and Japan regions and is responsible for strategic sales and marketing, channel development and overall management. He comes with extensive experience having worked across Asia, and contributed in the start-up and turnaround of Asian businesses for global technology leaders such as Wind River, Wipro and Barco. As an entrepreneur and investor, he has been instrumental in the success for innovation leaders such as Centillium, Solid, eSOL, Kivera and Videogram. Prior to joining GreyOrange, he has led Barco in Singapore, Japan, India and Korea. He is a Founding Charter Member of TiE Tokyo, and a Charter Member of TiE Singapore. 


A seasoned technology business leader, with 31 years of experience in high end systems and services. He holds an M.A. “cum laude” in sociology, political science and philosophy from Saarland University, Germany.

In his previous role, he founded and led Storm Reply, a cloud services company with operations in Germany, Austria and Switzerland. Before that he was Country MD Germany, Austria and Eastern Europe (Assistant VP) for Cognizant and Head of Strategy for EMEA. In this role he managed a 2000 (offshore and onshore) strong team and $240 million revenue.

As VP and Regional CEO for EMEA, he is leading GreyOrange in EMEA and is responsible for growing GreyOrange’s presence in that region along with additional responsibility of South America. 


All financial transactions at GreyOrange are in Vartul’s hands! With a competent team to support, Vartul’s focus is to ensure GreyOrange is a great partner to work with for all stakeholders globally. He comes with an extensive experience, having played different roles in Business and Financial Strategy for multinational companies such as Samsung Electronics, Wipro GE Healthcare, and General Electric. He has also featured in the list of Top 100 CFOs in India in 2013, published by the CFO Magazine. He is a Bachelors in commerce, holds an Associate’s degree from The Institute of Charted Accountants of India and Course on Advanced Corporate Finance from IIM – Ahmedabad. 


Gautam oversees the entire cycle of operations at GreyOrange including the Assembly Plant, Installation Projects & Customer Support functions.

With 13 years of cross functional experience in eCommerce, Technology & Consulting domains in a variety of industries; across India, US & Europe; he also brings with him deep entrepreneurial experience of global best practices in setting up & scaling unstructured startups to data & process driven organisations. Apart from running his own food tech venture, he was also a founding team member at Jabong (Rocket Internet) and led Marketing & Business Intelligence at Goibibo (Naspers) through a 10x growth phase.

He holds a B.Tech in Aerospace Engineering from IIT Kharagpur with an MBA in Strategy & Finance from ISB Hyderabad. He also has a Harvard executive program on eCommerce by Naspers. 


Sid Chatterjee is responsible for Product Strategy and Product Marketing at GreyOrange. He also leads Product Design and Solution Validation with key strategic initiatives around identifying and launching new products & industry solutions in collaboration with thought leading customers.

With over 16 years of experience in Product Management, Marketing, R&D and Technical Sales. He has held Product Management & Strategy leadership positions at Sabre where he was responsible for Analytics applications. During his tenure as Director of Product Management, he led the launch of new solutions in collaboration with key airline customers. Prior to that he has held various Product Management and technical roles at IBM for over 11 years.

Sid holds an MBA from University of North Carolina, Chapel Hill and Master of Science in Computer Science from North Carolina State University. 


A technology executive with proven leadership and strong performance in sales, operations, general management, financial management, strategic planning and marketing in the material handling automation and supply chain logistics industries. Barber is a growth focused leader with extensive experience in developing sales operations and implementation teams, managing a P&L and optimizing processes. Throughout his career, he has used the creative application of technology to solve business problems and has consistently delivered positive results for both the customers and the shareholders he represents. 

Barber holds a Bachelor of Science in Technology from the University of Houston.  In his last role before joining the GreyOrange team, he was Regional Vice President at Honeywell Intelligrated, where he was responsible for sales and delivery operations and accountable for the financial performance of the southern regional team. His experience spans sales, pre-sales, admin, system design/pricing, engineering, project management, customer service and strategic marketing.

About GreyOrange

GreyOrange is a multinational technology company that designs, manufactures and deploys advanced robotics systems for automation in warehouses, distribution and fulfillment centers. Through the use of flexible automation, the power of AI and exceptional customer service, we work closely with businesses to recognize their needs, optimize the supply chain and enhance process efficiency. As we prepare businesses for the future, our customers can focus on what they do best: create, sell and innovate. We help our customers evolve their business, without sacrificing what makes it unique. Founded in 2011, GreyOrange is headquartered in Singapore with offices in India, Japan, Germany and USA, and two state-of-the-art research and development centers in USA, Singapore and India.

GreyOrange a warehouse automation company

One Team Many Talents.

GreyOrange India Office
Supply Chain automation company
Warehouse automation company

With a culture of collaboration, a roster of talent, and ample space in the office to detox, the GreyOrange team is active in the creative community, endlessly interested in what’s next, and generally pleasant to be around.

GreyOrange Office Area in India, Gurgaon
GreyOrange provides Supply Chain automation to companies
Key Customers
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