Omni Talk Podcast: How RFID & GreyOrange’s gStore Are Transforming Retail

In this Omni Talk Retail podcast episode, Chris Walton and Anne Mezzenga talk with Troy Siwek, gStore GM and Partner at GreyOrange, to discuss how RFID technology is transforming retail.

Key topics covered include:

0:08 – Opening: Discussing RFID’s impact on retail and the recent H&M store experience

0:28 – Introducing Troy Siwek, GM and Partner at GreyOrange, and his background in retail and technology

1:15 – Troy’s preparation for the podcast, background in Omnichannel and retail tech, and transition to GreyOrange

4:29 – Overview of GreyOrange: From supply chain automation to advanced in-store AI applications

5:52 – How supply chain automation and AI intersect in retail innovation

7:47 – gStore and AI in action: Real-world examples of automation in fulfillment and in-store operations

8:45 – Moving from handheld to overhead RFID and the value of real-time inventory tracking

9:42 – The benefits of RFID: Real-time inventory visibility, replenishment from the backroom, and increased conversion rates

10:50 – How overhead RFID technology enables constant cycle counts, improving inventory accuracy

12:29 – Enhanced customer experience: How RFID powers smart mirrors and interactive fitting rooms

15:06 – Introduction to gStore and how it serves as an operational platform for retailers

16:16 – RFID as an entry point for retail digital transformation, and how gStore integrates various in-store tasks

18:59 – Why some retailers are investing in RFID and digital transformation now, especially with omnichannel demands

20:58 – Use cases in merchandising: Compliance checks, inventory tracking, and heat mapping with gStore

22:19 – How RFID technology supports product location in stores and enhances in-store experience

24:03 – Scaling gStore: Considerations for store-to-store variations in RFID technology implementation

27:13 – Challenges with scaling RFID and the importance of piloting across different store formats

28:28 – Looking ahead: The future of RFID and other sensing technologies in retail, including the potential of single-platform analytics

30:52 – The evolving consumer experience: How precise item location impacts omnichannel retail

32:00 – Final thoughts: The role of real-time data and predictive insights in shaping modern retail